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ABOUT HFD/關于匯豐宏圖

深圳匯豐宏圖建筑與景觀規劃設計有限公司，成立于2011年，經過10年多的發展，已經在公共景觀、住宅景觀、商業景觀、旅游度假景觀等多個領域，給融創、雅居樂、碧桂園、華僑城、美的集團、廣匯集團、太東地產、珠江實業集團、中集產城、益田集團、恒泰裕集團、樂萬邦地產等多家地產百強企業、政府機構等提供服務。地域覆蓋粵港澳大灣區、華中地區、華南地區、西南地區，主要負責深圳、廣州、成都、重慶長沙、昆明、南寧、桂林、鄭州、邢臺等27個城市。“重構生態美學空間”，是公司設計團隊，共同的愿望，把低碳、環保、充滿人文關懷與藝術氣息的優秀設計理念通過有效傳遞給客戶，并實踐于社會。匯豐宏圖的管理層都是深圳地產開發、設計行業 10年以上的精英人士組成。真誠、信譽，是匯豐宏圖企業文化的基石；創新、敬業、務實的核心團隊讓您的項目搶占市場先機，打造出獨一無二的核心產品 DNA。

Shenzhen HUIFENG Hongtu Architecture and Landscape Planning and Design Co., LTD., founded in 2011, after more than 10 years of development, has been in the public landscape, residential landscape, commercial landscape, tourism landscape and other fields, We provide services to sunac, Aloft, Country Garden, OVERSEAS Chinese Town, Midea Group, Guanghui Group, Taidong Real Estate, Pearl River Industrial Group, CIMC, Yitian Group, Hengtaiyu Group, Lewanbang Real Estate and other top 100 real estate enterprises and government agencies. Covering guangdong-Hong Kong-Macao Greater Bay Area, central China, South China and Southwest China, it is mainly responsible for shenzhen, Guangzhou, Chengdu, Chongqing, Changsha, Kunming, Nanning, Guilin, Zhengzhou, Xingtai and other 27 cities. "Reconstruction of ecological aesthetic Space" is the common desire of the company's design team to effectively transfer the excellent design concept of low carbon, environmental protection, humanistic care and artistic atmosphere to customers and put it into practice in the society. The management of HSBC Hongtu are elites in shenzhen real estate development and design industry for more than 10 years. Sincerity and credibility are the cornerstone of HSBC's corporate culture. The innovative, dedicated and pragmatic core team allows your project to seize the market opportunity and create a unique core product DNA.

5大領域/5 MAJ0R AREAS
16個公司/16 THE COMPANY
27個城市/27 Cities
粵港澳大灣區
|深圳佛山惠州梅州云浮
華中地區
|長沙岳陽株洲湘潭常德婁底郴州寧鄉鄭州邵陽張家界
西南地區
|成都重慶昆明昭通
其他地區
|南寧桂林貴港河池邢臺海口
IDEA/理念
①設計增值/DESIGN VALUE
公司管理層都是在房地產及設計領域超過十年以上的精英組成，都經歷過多個區域尤其是珠三角區域的發展歷程。并與多家研究機構、開發集團研究中心、營銷公司研發中心保持長期互動與溝通，真正從項目實踐的全過程領域中去發現設計的價值，經過多年的實踐，深刻理解城市發展、房地產行業發展在不同階段，不同地域的各自特點，并融入到產品設計中去，讓客戶把握行業發展、城市發展先機。
The management of the company is composed of elites who have been in the field of real estate and design for more than 10 years and have experienced the development of many regionsespecially the Pearl River Delta region. And with a number of research institutions， development group research center,marketing publicThe department of R & D center to maintain long-term interaction and communication，really from the whole process of project practice in the field to find the value of design. after years of practice. a deep understanding of urban development, real estate industry development in different stages， differentThe respective characteristics of tha domain, and integrated into the product design. so that customers grasp the industry development, urban development op pportunities.
②客戶引領/CUSTOMER LEAD
公司管理層都是在房地產及設計領域超過十年以上的精英組成，都經歷過多個區域尤其是珠三角區域的發展歷程。并與多家研究機構、開發集團研究中心、營銷公司研發中心保持長期互動與溝通，真正從項目實踐的全過程領域中去發現設計的價值，經過多年的實踐，深刻理解城市發展、房地產行業發展在不同階段，不同地域的各自特點，并融入到產品設計中去，讓客戶把握行業發展、城市發展先機。
The management of the company is composed of elites who have been in the field of real estate and design for more than 10 years and have experienced the development of many regionsespecially the Pearl River Delta region. And with a number of research institutions， development group research center,marketing publicThe department of R & D center to maintain long-term interaction and communication，really from the whole process of project practice in the field to find the value of design. after years of practice. a deep understanding of urban development, real estate industry development in different stages， differentThe respective characteristics of tha domain, and integrated into the product design. so that customers grasp the industry development, urban development op pportunities.
③研究創新/RESEARCH AND INNOVATION
富有活力的設計團隊，嚴謹的R.P.D工作模式，三級評審出圖機制，既賦子設計師足夠的創作空間，又能在發散中集中團隊來專題研究突破。懂學習，善創新準確理解客戶期望，通過共同努力，把優秀的理念，藝術再現到項目中，真正筑美生活。
Dynamic design team，rigorous R.P.D working mode, three-level review mechanism, not only give designers enough creative space, but also focus on the team in the divergence of thematic research breakthr oughs. Good at learning， good at innovation， accurately understand customer expectations,through joint efforts, the excellent concept. art representation into the project, truly build a beautiful life.
CULTURE-文化
“上善若水，厚德載物”
中國風景園林在世界風景園林史上有非常重要的地位，我們立志于實踐與發揚傳統文化與現代藝術生活相結合的設計理念。公司推崇“學院派”的精神追求，組織多個實踐小組開展研究與分享工作，并將研究成果應用到我們的設計項目中去。我們提倡設計與服務并重，通過深入細致的工作，秉承“結果第一”的工作原則，力求與甲方、施工伙伴一起讓我們的設計得以完美呈現，開啟甲方滿意、市民受益、行業尊重等多贏模式。公司一直倡導，培養與引進并重，注重構建多元人才團隊，通過扁平化的管理模式，注重長效制度化建設，營造“自主”型公司。
Chinese landscape architecture plays a very important ole in the history of world landscape architecture. We are determined to practice and develop the design concept of combining traditional culture with modern art life. The company advocates the spirit of “academic " pursuit,organizes everal practice groups to carry out research and share work, and app lies the research results to our design projects. We advcate equal emphasis on design and service, through in-dlepth and meticulous work, adhering to the principle of "results first", and strive to work with Party A and construction partners to make our design to be perfectly presented, and open the multi-win mode of Party A satisfaction. citizens benefit and industry respect. The company has been advocating, training and introduction of equal emphasis， pay attention to the construction of multiple talent team, through the flat management mode, pay attention to long-term institutionalization construction. create an "independent" company.
WORKING-工作模式
R
研究/Research
讓研究走在設計前面，在一個大的"過程"中進行的一系列行動/思考/選擇，倡導并實踐"求實、嚴謹、活躍、進取"的作風。以工作認真、成果及時、觀點鮮明、資料翔實，出色地完成了設計研究過程種的各項任務。通過大量的市場評估、客戶研究、案例研究、專題研究，賦予設計極高的技術含量。
Let research lead the design, a series of actions/thinking/choices carried out in a big "process", advocating and practicing the style of "realistic, rigorous, active and enterprising". With conscientious work, timely results, clear viewpoints, and informative materials, various tasks in the design and research process have been accomplished outstandingly. Through a large number of market evaluations, customer studies, case studies, and special studies, the design is endowed with extremely high technical content.
P
策劃/Planning
創新實踐R.P.D 工作模式，在設計的過程中深入研究項目，高效策劃整體項目步驟，在策劃過程中，找出項目必須解決的問題，提出可行的解決方式，并最終實踐到項目咨詢與設計中，提升項目價值，實現開發意圖，引領市場設計潮流，達成設計標桿。
Innovate and practice the RPD work model, in-depth study of the project during the design process, efficient planning of the overall project steps, in the planning process, find out the problems that the project must solve, propose feasible solutions, and finally put it into practice in project consulting and design. Enhance the project value, realize the development intention, lead the market design trend, and reach the design benchmark.
D
設計/Design
五維空間立體設計，三級評審出圖機制，既賦予設計師足夠的創作空間，又能在發散中集中團隊來專題研究突破，房地產及設計領域超十年設計經驗，流暢設計過程，團隊配合默契，以高質量設計呈現1:1落地效果。
Three-dimensional design of five-dimensional space, three-level review and drawing mechanism, which not only gives designers enough creative space, but also can concentrate the team in the divergence to conduct special research breakthroughs. Over ten years of design experience in the field of real estate and design, smooth design process, team cooperation Tacit understanding, with high-quality design presenting a 1:1 landing effect.

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